What is Optimize Website?
Optimize Website is a content compression tool that helps remove the unnecessary gaps and text in files to speed load times. Compression can be configured to automatically reduce the size of specific types of content when visitors access it. This can be done for certain types or all types of content, depending on your preference. The tool is an application found in the Software section of cPanel.

How Do Faster Load Times Benefit My Website?
Faster website load times benefit your website in a variety of ways. Two specific examples are reducing the bounce rate of customers and increasing your website’s page rank with Google.
How Do I Manage the Compression Settings?
To manage your compression settings in cPanel head to the Software section on your dashboard and click on Optimize Website. Once inside Optimize Website you can either choose to keep compression in place, disable it or compress specified MIME types.
To compress the entire website’s content:
- Choose the option Compress All Content
- Click the blue Update Settings button
To Compress Specific Types of Content:
- Choose the Compress the specified MIME types option
- A MIME Types text box will appear where you can input the types you want compressed, separated by a space (for example, text/html text/xml)
- Click the blue Update Settings button